NEA Planning: Pitch

My initial idea for my NEA is for the television and online brief. After looking at BBC Three's documentaries, I have noticed that many of them cover current issues such as mental health and fast fashion, as well as some, being largely for entertainment value to a younger audience. My documentary covers a topical issue whilst being entertaining. Due to this, my idea is to have a documentary exploring how sport can benefit mental health, including factual data and light-hearted, entertaining moments (perhaps with the presenter attempting different sports). I will incorporate both of these in my 3-minute opening sequence by cutting between a presenter giving facts and possibly interviewing people, and people performing various sports. For my website, I will then have behind the scenes clips and links to various exercise clubs and mental health support sites so that the audience can engage. As I dance myself and many of my friends are dancers this is the most accessible sport for me to engage with, I, therefore, plan to have one of the pages on my website dedicated to how dance specifically can aid mental health, with my audio-video perhaps being a dance tutorial or something similar. 

How it meets the brief

• covers a relevant issue whilst being entertaining so is suitable for BBC Three
• a socially conscious, younger audience would be interested in the topics covered so it fits the target demographic 
• I will incorporate a variety of social groups by having clips of different people playing different sports
• my 2 web pages will be an introductory home page and a page specifically on how dance improves mental health. 

How the audience will engage with it 

• the website will include a basic dance tutorial for beginners as part of a 'do it yourself' trend so that the audience can try the sports out for themselves
• my website will also include links to social media accounts and online classes for the sports shown in the documentary 
• the website will also have links to charities that help with mental health so that audiences can either donate or seek help 

How I will use digital convergence

• in my documentary, I will reference the content available on the website 
• the website will include the presenter's social media accounts and quotes and information on those participating in the sports in the documentary 
• I will include behind the scenes footage from the documentary on my website