- Statement of intent:
- Include 'how and why particular effects would be created' - go into detail about planned shot types, mode of address and tone intended.
- 'Go through the brief in depth'- deal with each part of the brief individually and lat out how you will achieve each requirement.
- Make a 'clear link between the two' pieces of work and explain how you will use digital convergence to establish this.
- Take it as an opportunity to explain your thought process and ensure all the unconventional or unexpected aspects are highlighted.
- Television and online (my intended brief):
- 'Real confidence and understanding the of codes and conventions' - I must thoroughly research and watch BBC Three documentaries in order to achieve this.
- 'Wide variety of content delivered in the 3 minutes' - I must also try and vary the content and have multiple shoots in order to create this variation.
- 'The needs of the target audience were met through content and mode of address'- I must also thoroughly research my target audience and how BBC Three works to target a similar audience.
- The report had an emphasis on casting and rehearsing, due to this I will take great care in choosing who I feature in my work.
- Good ways to ensure digital convergence are by having the presenter addressing aspects of the website (will have to be pre-planned) or by using a banner across the bottom.
- 'At the lower end there was usually a lack of awareness of appropriate mise-en-scene, framing and composition; setting was generally the least considered aspect' - because of this I will thoroughly plan appropriate and accessible settings.
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