NEA Planning: Pitch

My initial idea for my NEA is for the television and online brief. After looking at BBC Three's documentaries, I have noticed that many of them cover current issues such as mental health and fast fashion, as well as some, being largely for entertainment value to a younger audience. My documentary covers a topical issue whilst being entertaining. Due to this, my idea is to have a documentary exploring how sport can benefit mental health, including factual data and light-hearted, entertaining moments (perhaps with the presenter attempting different sports). I will incorporate both of these in my 3-minute opening sequence by cutting between a presenter giving facts and possibly interviewing people, and people performing various sports. For my website, I will then have behind the scenes clips and links to various exercise clubs and mental health support sites so that the audience can engage. As I dance myself and many of my friends are dancers this is the most accessible sport for me to engage with, I, therefore, plan to have one of the pages on my website dedicated to how dance specifically can aid mental health, with my audio-video perhaps being a dance tutorial or something similar. 

How it meets the brief

• covers a relevant issue whilst being entertaining so is suitable for BBC Three
• a socially conscious, younger audience would be interested in the topics covered so it fits the target demographic 
• I will incorporate a variety of social groups by having clips of different people playing different sports
• my 2 web pages will be an introductory home page and a page specifically on how dance improves mental health. 

How the audience will engage with it 

• the website will include a basic dance tutorial for beginners as part of a 'do it yourself' trend so that the audience can try the sports out for themselves
• my website will also include links to social media accounts and online classes for the sports shown in the documentary 
• the website will also have links to charities that help with mental health so that audiences can either donate or seek help 

How I will use digital convergence

• in my documentary, I will reference the content available on the website 
• the website will include the presenter's social media accounts and quotes and information on those participating in the sports in the documentary 
• I will include behind the scenes footage from the documentary on my website

NEA Planning: moodboard

 

NEA Planning: reflection on moderators report

Useful points from the report: 

• Statement of intent: 
• Include 'how and why particular effects would be created' - go into detail about planned shot types, mode of address and tone intended.  
• 'Go through the brief in depth'- deal with each part of the brief individually and lat out how you will achieve each requirement. 
• Make a 'clear link between the two' pieces of work and explain how you will use digital convergence to establish this.  
• Take it as an opportunity to explain your thought process and ensure all the unconventional or unexpected aspects are highlighted. 

• Television and online (my intended brief): 
• 'Real confidence and understanding the of codes and conventions' - I must thoroughly research and watch BBC Three documentaries in order to achieve this. 
• 'Wide variety of content delivered in the 3 minutes' - I must also try and vary the content and have multiple shoots in order to create this variation.  
• 'The needs of the target audience were met through content and mode of address'- I must also thoroughly research my target audience and how BBC Three works to target a similar audience. 
• The report had an emphasis on casting and rehearsing, due to this I will take great care in choosing who I feature in my work. 
• Good ways to ensure digital convergence are by having the presenter addressing aspects of the website (will have to be pre-planned) or by using a banner across the bottom. 
• 'At the lower end there was usually a lack of awareness of appropriate mise-en-scene, framing and composition; setting was generally the least considered aspect' - because of this I will thoroughly plan appropriate and accessible settings. 

Before creating my own Daily Mail front cover I tried to familiarise myself with the typical layout of a cover and their target audience, to do this, I made a collage of a few covers alongside the YouGov reader profile for the mail. 

After the research, I then decided that I wanted to make my splash about the royal family to reflect the traditional interests of the average reader. I then decided to make my second article about the Australian bush fires but use an image of a celebrity in order to draw in the reader and stress that a typical reader would most likely be more interested in the celebrity aspect of the story rather than the environmental side. Once this was decided, I read through some previous articles of the mail to get an idea of the house style and, in doing this, noticed that when writing about Markle, often the Mail refer to her very casually as Meghan and only use her title when addressing her as well as Prince Harry. When writing my article I tried to use an editorial viewpoint that was positive about the royal family but negative towards Meghan Markle herself. In order to create this representation of Markle, I used verbs such as 'plot', 'threatening' and reject' but still used the royal titles 'Duke and Duchess of Sussex' as the typical Mail reader likes the tradition of the royal family. In terms of the Bushfires story, I used a close up image of Selena Gomez as I notices that almost all Daily Mail covers had an image of a woman, I also addressed Gomez by her first name Selena to where to the more colloquial, celebrity gossip aspects of the paper. I then created my article and headlines on word before copying them into photoshop:

• Who- duke and duchess
• What- moving 
• When- recently- after their holiday
• Where- Canada
• Why – dropping royal duties
•  
• Markle makes her move 
•  
• Nation in uproar as Markle plots move to Canada 
•  
• It has been revealed that the Duke and Duchess of Sussex may fly off and raise their family in Canada after spending an extended holiday there over Christmas. The royal pair broke royal tradition at the end of 2019 after rejecting Her Majesty The Queen’s invite to Sandringham over the festive period and have taken it one step further by threatening to leave the country all together. The Duke and Duchess are also under fire as they ‘step back’ from royal duties following the birth of their first son , Archie Harrison Mountbatten-Windsor. 
•  
• Selena Gomez is among the celebrities donating millions to the Australia Bushfire Foundation 

I then began to make my cover on photoshop, ensuring that the main headline and picture took up a lot of space to adhere o tabloid conventions. I also added a weight-loss exclusive as i realised this was a common theme in post-Christmas papers. For my advert I used HSL as not only is it a brand with a similar target audience to the Mail but it also sponsors Tipping Point so this could interest a secondary audience of a similar age to the target. 

Shelter Context

 Some context on Shelter and charity marketing.

Minecraft Advert

My advert for Minecraft. 

My Favourite Things

I like dancing, online shopping and listening to music. I went to Mexico in the summer and learn how to scuba dive. I chose to take media as I really enjoyed it at GCSE and like the idea of having a more creative A-level.