NEA: Audience Research Summation

As a result of my audience research, I have discovered that BBC iPlayer and BBC Three are not my audiences preferred way of accessing online videos, this was true of my focus group as well. I, therefore, must ensure that I use tools such as digital convergence in order to draw my audience into my documentary, as well as making the beginning of the documentary itself interesting so that they continue to watch.

Possible ways I could attract my 16-34 demographic:

• Use of social media sites such as Instagram, Snapchat and Twitter as digital convergence 
• Feature the TikTok dance craze in my documentary so that younger audiences who are less interested in the science are drawn in by the mention of TikTok
• The audio-visual content on my website will be more entertaining rather than scientific in order to balance out the fact-heavy article
• Use graphics and text on top of my video footage in order to more easily explain the science and make it more memorable